Idea to MVP

December 28, 2023

This Article is a Consolidation of our Past 1 year of Learning to Build an Approximate Product market fit MVP (Minimum Viable Product). We have made a lot of mistakes and made a lot of pivots. If you can learn something from our mistakes it might save you some precious time!

Some things which we worked on were:

1. • Idea Identification
2. • Unique Proposition for the user
3. • User Acquisition

Also if you're having an Application or Website or anything related to tech which you want to showcase, make sure you are always updated with the current trends and tools in the tech space.

Techstack and Tools are as Important as the Idea.

So We started with Deconstructing the Idea. Questions which we asked ourselves:

1. • Is this App really needed?
2. • Why will the user switch the application?
3. • What's the feature which would keep the user hooked to our app?

We then started answering what the unique proposition we are offering to users is and why will a user switch from one application to our app? We conducted extensive research, reached a conclusion, and began putting together a plan to get into the market.

We were on track and things were going very smoothly for us — until we got feedback. Whatever we had built was very good for a short term. There was a clear indication that our Application is very useful for a very short span of time. We failed.

We came back to our Approach. The Biggest thing which we missed was getting Actual User feedback and User input for the Product. We were only thinking from a business POV and not from a customer's POV.

If you want your idea to succeed, you should have a strategy for user acquisition and a marketing roadmap. Always Keep the user at the centre when you're building.

So this concludes our Journey from IDEA to MVP!

You can have a look at this link: About Kleio K-Pay