We are seeking an experienced Social Media Marketing Manager to lead and execute our social media strategies across various platforms.
This role will focus on creating engaging content, growing kPaisa’s social media presence, and building meaningful connections with our audience to
drive brand awareness, user acquisition, and customer retention.
Roles and Responsibilites:
Develop and implement social media strategies to increase brand visibility and drive user engagement.
Create, curate, and manage content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
Collaborate with the marketing team to align social media campaigns with broader marketing goals and objectives.
Monitor social media trends and adapt strategies to stay ahead of competitors and emerging trends.
Engage with followers and respond to comments, messages, and mentions to maintain a positive brand image.
Analyze social media performance using analytics tools and provide regular reports on key metrics (reach, engagement, conversion).
Work closely with influencers and partners for collaborations and cross-promotions.
Run paid social media campaigns to drive traffic, increase brand awareness, and boost conversions.
Skills Required
2–5 years of experience in social media marketing or content management, ideally in fintech or BFSI.
Strong understanding of social media platforms, their algorithms, and trends.
Excellent written and verbal communication skills.
Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, Facebook Insights).
Ability to create visually appealing content and work with design tools (e.g., Canva, Adobe Spark).
Knowledge of paid social media advertising and running campaigns on Facebook Ads, LinkedIn Ads, etc.
Strong creative mindset with an ability to think outside the box and engage audiences in a crowded digital space.
Good project management skills with an ability to multitask and meet deadlines.
